Grace Nietsche
720-561-0741 · gracenietsche@gmail.com · Boulder, CO · LinkedIn
Education
University of Colorado Boulder – College of Media, Communication, and Information
Minor in Media Research
Bachelor of Science in Strategic Communication specializing in Advertising
Cumulative GPA: 3.25
Boulder, CO
Expected May 2025
Relevant Courses: Strategic Thinking, Strategic Writing, Software & Design Applications, Consumer Insights, Account Management, Brand Building, Media Law & Ethics, Media Aesthetics, Communication & Media Planning, Content Strategy, Media, Culture, & Globalization, Media Planning, Social Media Strategy.
SKILLS
Creative Strategy & Campaign Design, Strategic Thinking, Copywriting, Brand Strategy & Development, Content Creation & Social Media Strategy, Market Research & Consumer Insights, Project Management
Programs: Adobe Creative Cloud, Google Workspace, Microsoft 365, Canva Pro, MRI Simmons, Mintel, Statista, Vivvix
WORK EXPERIENCE
RECEPTIONIST
JLOUNGE SPA & NAIL BAR
FEB. 2024 - PRESENT
Designed and implemented in-store signage and promotions to boost sales and enhance brand messaging. Managed appointment bookings and contributed to social media content, increasing online engagement and brand visibility. Collaborated on promotional strategies for skincare and wellness products, maintaining a welcoming atmosphere that reinforced JLounge’s brand identity.
SALES ASSOCIATE
BLISS BOULDER (LUCKY PEARL INC.)
JUN. 2022 - JAN. 2024
Designed creative in-store displays to enhance brand storytelling and drive sales. Collaborated with local artisans to curate products that aligned with brand values. Contributed to promotional campaigns through signage design and social media content. Engaged with customers to gather insights and support brand-focused sales strategies.
PROJECTS & ACTIVITIES
Levi’s Climate Action & Extension Project
Brand Building, University of Colorado Boulder
Nov. 2024 - Dec. 2024
Developed the "Recycle & Revival" initiative for Levi’s, introducing denim rentals and repurposed products to align with eco-conscious consumer trends. Executed a comprehensive brand strategy to amplify Levi’s core values of authenticity, durability, and sustainability. Proposed supply chain transparency improvements through educational webinars and content-driven engagement. Created dynamic social media content, innovative in-store promotions, and an internal branding campaign to boost engagement and reinforce brand purpose. Delivered a strategic presentation that highlighted the initiative’s potential to redefine sustainable fashion, demonstrating creativity and strategic thinking.
SPILL. Creative Strategy Project
Consumer Insights, London, UK
Jun. 2024 - Jul. 2024
Developed a multi-channel marketing campaign for SPILL during a selective Consumer Insights study abroad program in London, focused on understanding the decline in tea consumption among Gen Z consumers in the UK. Conducted in-depth research by touring leading agencies and data analysis firms, collaborating with industry experts, and leveraging insights from Mintel, Statista, and WGSN. Designed a creative strategy using bold visuals, authentic messaging, and strategic placements to revive traditional tea culture. Delivered a compelling final presentation, earning 2nd place in the program’s competitive pitch competition.
Advertising Club Member
University of Colorado Boulder
Sep. 2020 - Present
Active member of the University of Colorado Boulder Advertising Club since 2020, participating in workshops, networking events, and guest lectures from industry professionals to enhance my knowledge of advertising trends and strategies. Collaborated on student-led projects, contributing to campaign strategy and creative development while honing my skills through brainstorming sessions and creative competitions. Engaged in hands-on experiences that strengthened my strategic thinking and creative problem-solving abilities, demonstrating a proactive approach to professional growth within the advertising industry.
Grace Nietsche
720-561-0741 · gracenietsche@gmail.com · Boulder, CO · LinkedIn
Education
University of Colorado Boulder – College of Media, Communication, and Information
Minor in Media Research
Bachelor of Science in Strategic Communication specializing in Advertising
Cumulative GPA: 3.25
Boulder, CO
Graduated May 2025
Relevant Courses: Strategic Thinking, Strategic Writing, Software & Design Applications, Consumer Insights, Account Management, Brand Building, Media Law & Ethics, Media Aesthetics, Communication & Media Planning, Content Strategy, Media, Culture, & Globalization, Media Planning, Social Media Strategy.
SKILLS
Creative Strategy & Campaign Design, Strategic Thinking, Copywriting, Brand Strategy & Development, Content Creation & Social Media Strategy, Market Research & Consumer Insights, Project Management
Programs: Adobe Creative Cloud, Google Workspace, Microsoft 365, Canva Pro, MRI Simmons, Mintel, Statista, Vivvix
WORK EXPERIENCE
RECEPTIONIST
JLOUNGE SPA & NAIL BAR
FEB. 2024 - PRESENT
Designed and implemented in-store signage and promotions to boost sales and enhance brand messaging. Managed appointment bookings and contributed to social media content, increasing online engagement and brand visibility. Collaborated on promotional strategies for skincare and wellness products, maintaining a welcoming atmosphere that reinforced JLounge’s brand identity.
SALES ASSOCIATE
BLISS BOULDER (LUCKY PEARL INC.)
JUN. 2022 - JAN. 2024
Designed creative in-store displays to enhance brand storytelling and drive sales. Collaborated with local artisans to curate products that aligned with brand values. Contributed to promotional campaigns through signage design and social media content. Engaged with customers to gather insights and support brand-focused sales strategies.
PROJECTS & ACTIVITIES
Levi’s Climate Action & Extension Project
Brand Building, University of Colorado Boulder
Nov. 2024 - Dec. 2024
Developed the "Recycle & Revival" initiative for Levi’s, introducing denim rentals and repurposed products to align with eco-conscious consumer trends. Executed a comprehensive brand strategy to amplify Levi’s core values of authenticity, durability, and sustainability. Proposed supply chain transparency improvements through educational webinars and content-driven engagement. Created dynamic social media content, innovative in-store promotions, and an internal branding campaign to boost engagement and reinforce brand purpose. Delivered a strategic presentation that highlighted the initiative’s potential to redefine sustainable fashion, demonstrating creativity and strategic thinking.
SPILL. Creative Strategy Project
Consumer Insights, London, UK
Jun. 2024 - Jul. 2024
Developed a multi-channel marketing campaign for SPILL during a selective Consumer Insights study abroad program in London, focused on understanding the decline in tea consumption among Gen Z consumers in the UK. Conducted in-depth research by touring leading agencies and data analysis firms, collaborating with industry experts, and leveraging insights from Mintel, Statista, and WGSN. Designed a creative strategy using bold visuals, authentic messaging, and strategic placements to revive traditional tea culture. Delivered a compelling final presentation, earning 2nd place in the program’s competitive pitch competition.
Advertising Club Member
University of Colorado Boulder
Sep. 2020 - Present
Active member of the University of Colorado Boulder Advertising Club since 2020, participating in workshops, networking events, and guest lectures from industry professionals to enhance my knowledge of advertising trends and strategies. Collaborated on student-led projects, contributing to campaign strategy and creative development while honing my skills through brainstorming sessions and creative competitions. Engaged in hands-on experiences that strengthened my strategic thinking and creative problem-solving abilities, demonstrating a proactive approach to professional growth within the advertising industry.